Pricing
Senior marketing leadership, priced by how much of me you need.
Three fractional tiers for funded B2B companies without a full-time CMO. Three-month minimum, then month to month. Fixed-price projects are below if you just need one thing built.
Advisor
For a capable marketer or founder who can execute and needs senior direction.
$3,000 /month
Two strategy calls a month
- A two-week funnel and stack audit in month one, with a ranked fix list
- Two 60-minute strategy calls a month
- Async support by Slack or email, reply within one business day
- Monthly pipeline review: what's working, what to cut, what's next
- Templates and playbooks from past engagements
Operator
For a small team that needs a leader in the room every week and something shipped every month.
$5,500 /month
Weekly team meeting + one build a month
- Everything in Advisor
- A weekly 60-minute meeting with your team: priorities, reviews, coaching
- Same-day async support
- One hands-on build a month: a workflow, a campaign, or a set of pages
- Quarterly GTM plan and a board-ready pipeline slide
- Hiring help: role scope, interviews, and onboarding plan
Embedded
For companies that need the CMO seat filled: strategy, execution, and the pipeline number.
$7,500+ /month
Three touchpoints a week + hands-on work
- Everything in Operator
- Three touchpoints a week: two team sessions and one leadership meeting
- Hands-on execution every week, not just direction
- I own the marketing plan and pipeline target with your team
- AI and outbound systems built as part of the engagement
- Agency and vendor management
- $7,500 to $10,000 depending on scope, agreed up front
Side by side
| Advisor | Operator | Embedded | |
|---|---|---|---|
| Price | $3,000/mo | $5,500/mo | $7,500-$10,000/mo |
| Meetings | 2 strategy calls a month | Weekly team meeting | 3 a week: 2 team, 1 leadership |
| Async support | Within 1 business day | Same day | Same day |
| Hands-on work | Audit in month one | One build a month | Every week |
| Planning | Monthly pipeline review | Quarterly GTM plan + board slide | Owns the plan and the pipeline target |
| Team | Advice to your lead | Coaching your team | Leading your team and vendors |
| Best for | A marketer who can execute | A small team that needs a leader | No CMO and a pipeline gap to close |
His ability to assess needs and implement strategies that move the needle immediately is uncanny. He also has a long view of strategies such as SEO, and brand.Luke Targett · Former CMO, Deputy
Need one thing built instead?
Fixed-price projects
Outbound Engine Install
Domains, warmed inboxes, sequencer, CRM sync, and three sequences.
See the offer → $2,500Clay Credit Audit
Find where your credits leak and rebuild the worst tables in 5 days.
See the offer → $12,500AI SDR Install
Signals, research, drafts, reply triage, and booking wired into your CRM.
See the offer →Frequently asked
Before you book.
Which tier should we start with?
If someone on your team can execute and needs direction, start with Advisor. If you need a leader in the room every week and something shipped every month, Operator. If the CMO seat is empty and pipeline is the problem, Embedded. The first call usually makes it obvious.
Is there a minimum commitment?
Three months. Less than that and the team doesn't have time to absorb the changes. After that it's month to month with 30 days' notice.
Can we change tiers?
Yes, at the start of any month. Many teams start on Embedded to fix the foundation, then step down to Operator once the engine is running.
Why is Advisor only for teams that can execute?
Advice nobody can act on is the most expensive kind. If no one on your team can ship, Operator or a fixed-price install will get you further for the money.
How do the fixed-price installs fit in?
They're separate projects with a defined scope: an outbound engine, a Clay audit, or an AI SDR. Retainer clients can add one anytime, and Embedded often includes that kind of build within its scope.
Are tools included?
No. Software subscriptions stay in your name and on your card, so you own everything and nothing is marked up.
Not sure which tier? That's what the first call is for.
Thirty minutes. Bring your numbers. I'll tell you which tier fits, or whether a fixed-price project would get you further.
Book a 30-minute call →