Who I help / Demand gen and growth leaders
I've had your job at five companies. Let's build the thing you haven't had time for.
You know what needs building. The problem is that you also own the number, the team, the board slide, and the HubSpot cleanup nobody else will touch. I plug in as the senior pair of hands: Clay tables, HubSpot workflows, AI SDRs, and intent routing built with you, documented, and handed over.
What I build with you
Clay Credit Audit, $2,500
Five days. I find where credits leak (usually waterfalls enriching the same record twice), rebuild the worst tables, and hand back the before and after.
AI SDR Install, $12,500
Signal-based outbound end to end: signals into Clay, enrichment, scoring, sequences, reply triage, booking. You get the system and the documentation.
HubSpot that reports the truth
Lifecycle stages, attribution, lead routing, and the cleanup workflows that keep it that way. The board slide stops needing footnotes.
Intent and visitor ID routing
RB2B or Warmly into Clay into Slack. Pricing-page visitors become a list your SDRs work the same morning.
Content engines
Programmatic and AI-assisted content aimed at what your ICP actually searches, with an editor on top. At Deputy this took the blog from zero to 100K visitors a month.
Advisor retainer, $3,000 a month
For when you have the hands and want the second opinion. A weekly call, async access, and someone who has made the mistakes already.
How it goes
Call
30 minutes. Show me the stack and the number. I'll tell you which build pays back fastest and whether an audit should come first.
Build
One to six weeks depending on scope. Built in your tools, with you in the loop, against real data.
Hand off
Docs, a recorded walkthrough, a 30-day tune-up window. Everything is yours and published as a play if you want the credit.
Frequently asked
Before you book.
Why hire you instead of an agency?
Agencies send you a junior with a template. I ran demand gen for ten years before I started building for other people, and I build the system myself.
Do you work with our existing team?
That's the point. I'm the senior pair of hands next to your team, not a replacement for it. They learn the build as it happens.
What if we just need an audit?
Then book the Clay Credit Audit or a one-off teardown. Fixed price, five days, no retainer attached.
Can we see examples?
Yes. The plays section publishes real builds every week with the files. The case studies cover Curve Dental, Deputy, and Northpass.
Not your seat?
Who else I help.
Pick the build. I'll bring the hands.
A 30-minute call to pick the one system that pays back fastest. You leave with the plan, whether or not we work together.
Book the call →