Newsletter
One real GTM engineering play. Every week.
Not a trend report. Each issue is one play I actually built: what it does, the tools, the steps, and what broke along the way. Short enough to read in five minutes, specific enough to copy by Friday.
What's in every issue
- 1The playOne system that creates pipeline, described in a paragraph. Who it's for and when it's worth building.
- 2The buildThe stack, the steps in order, and the prompts or formulas. Free tools wherever a free tool does the job.
- 3The mockA working example you can click through, built on a made-up company so nothing is hidden behind an NDA.
- 4What brokeThe part that failed the first time, and what I changed. This is usually the useful bit.
First plays in the queue
- Account pages from one table. A personalized landing page for every target account, driven by a single spreadsheet.
- Visitor ID to Slack. Know which companies hit your pricing page, and get them to a rep the same hour.
- The outbound engine for under $100 a month. Domains, warmed inboxes, and a sequencer, set up in a weekend.