Plays
Real GTM engineering plays, built and written up.
One system per play. What it does, who it's for, the stack, the steps, a working mock on a made-up company, and what breaks if you skip a step. Everything here is free to copy.
Account pages from one table
A personalized landing page for every target account, generated from a CSV and one template. No CMS, no page builder, $0. Three live demo pages and the script that made them.
Visitor ID to Slack
Know which companies hit your pricing page, and get the right rep a Slack message inside the hour. The routing rules, the message, and a week of fake sessions run through the real script.
The hiring-signal workflow
A SaaS company posting its first RevOps job is about to buy tools, and the posting says which ones and what hurts. A Clay workflow that reads it and writes two emails: hiring manager now, new hire six weeks later. The rules and 30 fake postings run through the real script.
Closed-lost reactivation
Deals you lost 6 to 18 months ago, re-researched for the one change that answers the reason you lost them. Only those get an email. The grading table, the ten openers, and 60 fake closed-lost deals run through the real script.
The outbound engine for under $100 a month
Domains, warmed inboxes, and a sequencer, set up in a weekend. The exact stack I run.
NextGet each play before it's posted here.
Subscribers get the build files and the mock a week early. One email, no pitch.
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