Services / Outbound Engine Install
A cold email engine that's ready to send in two weeks.
Most teams lose a month and a sending domain figuring out outbound infrastructure. I install the whole thing, correctly, the same way I built it for my own business: protected domains, warmed inboxes, a sequencer, CRM sync, and three sequences written for your ICP.
What you get
- Three lookalike sending domains with SPF, DKIM, DMARC, and redirects to your site
- Six inboxes (Google Workspace) connected to your sequencer with warmup on
- Sequencer setup (Smartlead or Instantly): sending limits, schedules, tracking settings that protect deliverability
- Reply routing and CRM sync so positive replies become contacts and deals in HubSpot or Salesforce
- Three 3-step sequences, one per buying signal, plus a booking-link reply template
- Your first 500 verified contacts, each tied to a signal
- A one-page runbook and a recorded walkthrough
What I need from you
- Admin access to your domain registrar or DNS, and your CRM
- Tool subscriptions in your name (about $90-140/month total: inboxes, sequencer, domains)
- One 45-minute kickoff on ICP and offer
- Approval on the copy within 2 business days
Not a fit if
- You want to blast 10,000 emails a week from one domain
- You don't have a clear offer or ICP yet (start with a strategy call)
How it runs
Week 1: Infrastructure
Domains, inboxes, DNS, sequencer, CRM connection. Warmup starts the same day.
Week 2: Messaging and list
ICP and signals locked, sequences written and approved, first 500 contacts built and verified.
Weeks 3-5: Warm, then launch
Inboxes warm while you review. Sending starts at a safe volume and ramps to full over two weeks.
Dan's ability to take a long view of needs and weed through the institutional noise is unparalleled. His depth of knowledge regarding marketing automation and sales gave him unique insight into what we were missing. His implementation and patience in teaching saved us time, energy and a lot of headaches.Benjamin Tanksley · Driving growth at the intersection of demand gen, opps & ai
After launch
Keep it running. Keep testing.
Install only
$3,500 one-time
- You own the system, the accounts, and the data
- Runbook and recorded walkthrough so your team can run it
- Come back for a tune-up anytime
Run & Optimize
$2,000/month after launch. Month to month, 30 days' notice.
- Inbox health and deliverability monitored weekly; problem inboxes pulled before they hurt the domain
- 500 fresh, verified, signal-matched contacts loaded every month (data at cost)
- Two experiments a month: new subject lines, angles, signals, or offers, with a clear winner called
- Sequences rewritten as the data comes in
- Weekly scorecard: sends, replies, positive replies, meetings booked
Frequently asked
Before you book.
Do you send the emails for us?
This is an install: you own the system and the inboxes. If you'd rather I run it, Run & Optimize ($2,000/month) covers list refreshes, monitoring, and two experiments a month.
Why does it take 5 weeks to start sending?
New inboxes need 3-4 weeks of warmup before real volume. Skipping warmup is the most common reason cold email lands in spam. The build itself is done in 2 weeks.
Which tools do you use?
Google Workspace inboxes, Smartlead or Instantly for sending and warmup, your existing CRM, and Clay or Apollo for the list. You pay the tools directly, so nothing is marked up.
What results should we expect?
It depends on your offer and market. The install is built to protect deliverability and give you clean data on what works within the first month of sending.
$3,500 to build it. Optional monthly to run it.
Thirty minutes to confirm it fits your stack and your goals. If it doesn't, I'll tell you what would.
Book a fit call →