Work / Curve Dental
From 100% outbound to 70% inbound.
Cloud dental practice software. I started as their consultant, they hired me to run growth, and we rebuilt the pipeline engine around inbound, paid, and AI.
The situation
Pipeline was 100% outbound. The SDR team was the engine, and the engine had a ceiling: more pipeline meant more headcount.
The product suite was strong, but the market didn't hear about it unless a rep called.
What I built
Campaigns around every Curve product suite, a dedicated AI page at curvedental.com/ai, and paid programs held to pipeline, not clicks.
Then the GTM engineering layer: intent-based signals, Clay integration campaigns wired into the funnel, AI workflows, and an AI SDR that researched, drafted, and booked alongside the human team.
The result
Inbound demos went from about 60 a month to more than 200, a first in the company's history. Marketing-sourced pipeline went from 20% to 70%.
The AI workflows added 6-10 demos worth roughly $40K in pipeline each, with no added SDR headcount.
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