Work / Northpass
Repositioned in a pandemic. Acquired by Gainsight.
Customer education software. When COVID wiped out our gig-economy buyers, we repointed the whole company at a new market.
New ICPgig economy to software customer success teams
Acquiredby Gainsight after the repositioning
The situation
Our customers were gig-economy operators. When COVID hit, they couldn't afford software anymore. The obvious move was to wait it out.
What we did
We repositioned the product, the website, and the GTM motion to sell customer education software into the customer success departments of B2B SaaS companies.
New ICP, new message, new demand engine, all while the market was moving under us.
The result
It worked. Gainsight bought the company.
Want this for your company?
Tell me what's stuck. Thirty minutes, and you'll know whether I can help.
Book a 30-minute call →