Work / Deputy
An inbound engine for a brand-new market.
Australian workforce-management SaaS launching into the Americas. APAC had an inbound engine. The Americas needed one from scratch.
The situation
Deputy had just launched in the US. No brand, no search presence, and a buyer (people who manage hourly workers) who wasn't searching for scheduling software by name.
What I built
SEO aimed at the problems that buyer was already typing into Google: fast-food franchisees, retail ops, anyone running hourly labor. How to manage retail inventory. That kind of thing.
Win the searches, cookie everyone who lands, retarget into a trial.
The result
The blog went from zero to 100K monthly visitors, feeding 800 inbound trial requests a month. Most of the company didn't see what I was building until it was working.
Want this for your company?
Tell me what's stuck. Thirty minutes, and you'll know whether I can help.
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