Atlanta, Georgia
Fractional marketing leadership and GTM engineering, in Atlanta.
I take the senior marketing seat on a retainer, and I build the engine, not just the plan. Based in Atlanta's Old Fourth Ward, working with B2B software companies here and across the US that have a pipeline gap and no senior marketing leader in seat.
Why Atlanta companies call me
Atlanta has the software companies. What it's short on is the operator who can sit in the CMO seat on Tuesday and build the AI SDR on Wednesday. The fractional CMO firms here sell strategy. The GTM engineers for hire are in San Francisco, Austin, and Denver. I'm the overlap, and I'm here.
I grew up here, I live here, and I've spent the last decade running demand generation for software companies at every stage: Director at Deputy, VP at Fountain, Head of Demand Gen at Northpass, which Gainsight acquired shortly after I left, Senior Director at Movable Ink, and Head of Growth at Curve Dental, where I took inbound demos from 60 a month to 200+ and built an AI SDR that added pipeline without adding headcount.
What I do for Atlanta software companies
Fractional marketing leadership
The senior marketing seat on a retainer: strategy, the weekly meeting with your team, the pipeline number. $3,000 to $10,000 a month.
Three tiers →GTM engineering
AI SDR installs, outbound engines, Clay audits, intent routing. Fixed prices from $2,500, documented and handed to your team.
The builds →AI in marketing and sales
AI that books meetings instead of just drafting emails, built on your data and your CRM, with your reps still in the loop.
How it works →A fit if
- You're a B2B software company in metro Atlanta with 20 to 200 people
- There's no CMO or VP Marketing in seat, or the search is dragging
- Pipeline depends on outbound and you want inbound to carry more of it
- You'd like the person who sets the plan to also build the systems
Not a fit if
- You need an agency to run ads and nothing else
- You're pre-revenue and the budget is under $2,500
- You want someone on site five days a week
His ability to assess needs and implement strategies that move the needle immediately is uncanny. He also has a long view of strategies such as SEO, and brand.Luke Targett · Former CMO, Deputy
Frequently asked
Working with me in Atlanta.
Do you meet clients in person in Atlanta?
Yes. I'm based in Atlanta, in the Old Fourth Ward, and I meet local clients in person for kickoffs, team sessions, and the occasional working lunch. Most of the week-to-week work is remote either way.
What does a fractional CMO in Atlanta cost?
My retainers are $3,000 a month for Advisor, $5,500 for Operator, and $7,500 to $10,000 for Embedded, with a three-month minimum. Fixed-price builds start at $2,500. Prices are the same whether you're in Atlanta or anywhere else in the US.
What kinds of Atlanta companies do you work with?
B2B software companies with 20 to 200 people and no senior marketing leader in seat: funded SaaS, bootstrapped vertical software, and PE-backed companies that need pipeline, not a rebrand.
What is GTM engineering, and why does an Atlanta company need it?
GTM engineering is building the systems that create pipeline: enrichment, intent signals, outbound, and AI research and drafting wired into your CRM. Georgia companies hire for the role at a median of about $130,000. Most need one person's worth of it. That's the fractional case.
Are you a fractional CMO or a GTM engineer?
I've never carried the CMO title, and I won't pretend otherwise. I've run demand generation as a Director, VP, and Head of at five software companies, which is the job a fractional CMO is hired to do. Most fractional CMOs in Atlanta bring strategy and a deck. Most GTM engineers bring builds and no judgment about which build matters. I bring the plan and I build the engine that executes it.
In Atlanta and something's stuck? Let's talk.
Thirty minutes, on a call or over coffee in the Old Fourth Ward. Bring your numbers.
Book a 30-minute call →