Services / Fractional growth leadership
The senior marketing seat, without the full-time hire.
For founders who know marketing matters but aren't sure what to fix. I own strategy and execution 1-3 days a week, coach the team you have, and find the pattern across product, sales, and customer success, not just the marketing column.
A fit if
- You're funded, $1M-$15M ARR, and there's no CMO yet
- Sales is outpacing inbound and pipeline depends on outbound
- You have a hungry junior team that needs senior direction
- You want AI leverage built in, not bolted on later
Not a fit if
- You need a full-time executive from day one
- You want a strategy deck and no one to execute it
- Product-market fit is still an open question
The first 90 days
Month 1: Audit and one win
Funnel, positioning, stack, and team. Pick the highest-leverage fix and ship it so the team feels the difference.
Month 2: Build the engine
Stand up the channels that fit your ICP, instrument them, and set the weekly pipeline scorecard.
Month 3: Compound
Double down on what's working, cut what isn't, add AI leverage where it multiplies the team.
Frequently asked
Before you book.
How much time do you spend with us?
Typically 1-3 days a week, depending on scope. Enough to own the plan and ship, not so much that you're paying for a full-time seat.
Will you manage our marketing team?
Yes, and coach them. The goal is a team that runs the playbook without me by the end of the engagement.
What does it cost?
$5K-$20K per month depending on scope. Roughly a quarter the cost of a full-time CMO.
When should we hire full time instead?
When the playbook is proven and the job is scaling it. I'll help you write the role, interview, and hand off.
Founders call me when something's stuck. What's stuck?
Thirty minutes. Bring your numbers. If it's not a fit, I'll tell you and recommend someone who is.
Book a 30-minute call →