Services / Demand generation
Stop renting pipeline from your SDR team. Build the engine.
I build inbound engines for SaaS companies: SEO that targets what your ICP types into Google, paid and retargeting that turns visits into demos, and measurement that ties every channel to qualified pipeline. I've done it three times.
The engine, piece by piece
Positioning first
If the message is wrong, more spend just loses money faster. We fix who it's for and why they should care before anything scales.
Search that buyers use
Top-of-funnel content aimed at the problems your ICP is already searching, plus the bottom-of-funnel pages that convert them.
Paid and retargeting
Cookie everyone who lands, retarget into a demo or trial. Structured for pipeline, reported weekly.
Conversion
Landing pages, forms, routing, and speed-to-lead. Most funnels leak more at the handoff than at the top.
Lifecycle
Nurture and re-engagement that brings back the leads that weren't ready last quarter.
Measurement
Attribution you can defend in a board meeting, built in HubSpot or Salesforce, not a spreadsheet nobody trusts.
Frequently asked
Before you book.
We're outbound-heavy. Can inbound really catch up?
At Curve Dental the mix went from 100% outbound to 70% inbound. It takes a few quarters, and paid plus retargeting carries the early months while SEO compounds.
Do you run the ads yourself?
I set strategy, structure, and measurement, and I'm hands-on in the accounts. At scale I'll help you hire or pick an agency and hold them to pipeline, not clicks.
What do you measure?
Qualified pipeline and cost per qualified opportunity. MQLs and traffic are leading indicators, not the scoreboard.
Inbound is slow until it isn't. Then it compounds.
Tell me where pipeline comes from today and where you need it to come from. I'll tell you what I'd build first.
Book a 30-minute call →